Colour, size and background
The LEO logo is the LEO lion with the letters L E O.
The logo must always face right.
Original artwork must be used.
Do not use complex backgrounds. They create undesirable visual.
The logo must have a minimum size of eight (8) mm and must be printet in black.
The recommended size of the LEO logo is 2 cm wide and the minimum size is 8 mm.
To ensure clear branding, the 'branding zone' must be applied:
The zone is defined by drawing a box around the LEO logo.
x Represents the area of clear space around the LEO logo:
x from the top of the tail upward
x from either end of the baseline sideways
x from the bottom of the letters downward.
If in doubt of how to use the LEO logo, always contact LEO Pharma, Corporate Communications.